I tend to gravitate toward bright, bold lipsticks in the summer, and this neon pink fits the bill. The shocking shade is named after Parisian fashion designer Elsa Schiaparelli. "Schiap" is a NARS cult favorite and for a good reason..I love the pop it adds to every outfit! NARS lipsticks are very long-lasting, I can go the entire day without reapplying - even after eating! I'll definitely be rocking this hot pink all season.